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The ConnectCiti journal · Issue 042

Stories from the businesses keeping Nigeria moving.

Owner stories, city guides, how-tos, and a weekly read on the trade, craft, and small operations behind the listings.

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28 articles 1 contributors Weekly
★ Featured
Industry insights·Nigeria·5 min

Step-by-Step Corporate Affairs Commission (CAC) Registration Guide

This comprehensive guide walks you through the entire self-registration process on the Corporate Affairs Commission (CAC) Companies Registration Portal (CRP), saving you expensive legal agent fees.

AS
Aderinsola Salahudeen
Content Specialist · May 14, 2026
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28 of 28 · Page 1 of 5
General·Nigeria

How to Write a Simple Business Plan

A business plan is a written document that outlines your business goals, how your business operates, your target market, your financial expectations, and the strategies you will use to achieve success. Think of it as a roadmap. Just as you would not travel to a new destination without directions, you should not build a business without a plan. Even a one-page business plan can help you stay focused and measure your progress over time.

ASAderinsola Salahudeen
July 27, 2026 · 10 min read
General·Nigeria

Why Customers Search Online Before Buying in Nigeria

Nigeria has witnessed remarkable growth in internet usage over the past decade. With smartphones becoming more affordable and mobile internet more accessible, millions of Nigerians now rely on online searches to make informed purchasing decisions. Customers no longer depend solely on word-of-mouth recommendations. Instead, they search online to compare options, check business credibility, read customer reviews, verify contact details, and locate nearby businesses. This behavior has become common across virtually every industry from restaurants and hotels to healthcare providers, artisans, educational institutions, real estate agencies, and professional services.

ASAderinsola Salahudeen
July 24, 2026 · 10 min read
SMEs·Ibadan, Nigeria

Surviving the 26.5% CBN Rate: Alternative Ways to Fund Your Business Expansion

When you add a commercial bank's profit margins, risk premiums, and those infamous hidden fees to that 26.5% base rate, you are easily looking at paying back close to 35% to 40% in annual interest. For a manufacturing SME trying to expand production, scale a warehouse, or buy a new packaging line, those numbers simply do not make sense. If your profit margins are lower than your cost of borrowing, a bank loan isn't a lifeline—it’s a financial anchor. Thankfully, high interest rates don't mean your factory growth has to grind to a halt. Resilient Nigerian manufacturers are getting creative and bypassing traditional bank gates entirely. Here are four smarter, alternative ways to fund your business expansion without drowning in high-interest debt.

ASAderinsola Salahudeen
July 20, 2026 · 5 Min
SMEs·Nigeria

Why Customer Reviews Matter More Than Ever

In today's digital marketplace, customer reviews have become one of the most influential factors in how consumers discover, evaluate, and choose businesses. Before making a purchase, booking a service, or visiting a store, most people take a few minutes to read what others have to say. A handful of honest reviews can often have a greater impact than even the most creative advertising campaign.

ASAderinsola Salahudeen
July 17, 2026 · 10 min Read
SMEs·Nigeria

How to Build Customer Trust Before They Contact You

In today's digital-first world, trust begins long before a customer picks up the phone, sends an email, or walks into your business. With countless options available online, consumers take the time to research businesses, compare reviews, browse websites, and evaluate credibility before making contact. In fact, many customers have already decided whether they trust a business before initiating a conversation.

ASAderinsola Salahudeen
July 17, 2026 · 10 min Read
General·Nigeria

Free vs Paid Business Listings: Which Delivers Better Results?

In today's digital economy, being visible online is no longer a luxury, it's a necessity. Whether you're a fashion designer in Ibadan, a restaurant owner in Lagos, a mechanic in Abuja, or a beauty spa in Port Harcourt, your customers are searching for businesses like yours online before making purchasing decisions. According to consumer behaviour studies, a significant percentage of buyers research a business online before contacting or visiting it. They want to compare options, read reviews, view photos, check operating hours, and verify contact information before spending their money. If your business isn't easy to find or your online information is incomplete, you risk losing potential customers to competitors who have invested in their digital presence.

ASAderinsola Salahudeen
July 14, 2026 · 10 min read
From the archive
Lagos
This comprehensive guide breaks down the absolute best physical wholesale markets in Lagos and Onitsha, what they specialize in, and…
AS
Aderinsola Salahudeen
Junior Writer · “Best Places to Buy Wholesale Goods in Lagos and Onitsha”
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